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I Have Moved

Saturday, January 12, 2008

Here is the new location of the Internet Business Blog:

http://www.JamesBrausch.org

Here is the new location of the Costa Rica blog:

http://www.CostaRicaHQ.org

Here is the new location of the Weight Loss blog:

http://www.WeightLossDude.com

You can find the intern program here:

http://www.InternTask.com

-James D. Brausch

98% Are Kidding Themselves.

Saturday, January 12, 2008

These are the losers who jump from “magic button” to “magic button” so they never have to act.
   
Every product they buy is going to solve the “money problem”. I see it all the time. What the 98%ers want doesn’t exist and never will…
   
A product that produces unlimited income without any effort at all.
   
If you don’t act you are kidding yourself.
   
Only 2% get this. The 2%ers don’t buy every “latest thing”. Instead they follow the simple proven formula they know. It works every time. 
   
Product + Traffic + Copywriting = Successful Internet Business
   
When the 2% need more income - they create a product… or they increase their conversion rate on existing products… or they do something to attract more traffic. They are too busy to buy every product they see… much less try them all. They know their limitations. They are focused.
   
When the 98%ers need income they buy the latest “can’t miss system” and watch it fail. They rarely try to use what they buy more than once if that. Most times it collects dust on their hard drive or on a bookshelf.
   
2%er’s act. They turn off the TV and produce something. They’ve got better things to do than numb their minds with “American Idol”.
   
98%ers whine. They’ll get started as soon as this Simpsons rerun is over, and over and over. If someone would just feed them as they watch, many might never move again.
   
2%ers overcome obstacles. They find a way to get things done. They solve problems. They make things work. One way or another, they keep going until they succeed.
   
98%ers can’t stop themselves from pointing out how “they” are “different”. It just won’t work for them. There’s always an excuse, an insurmountable problem. When asked about what went wrong they are likely to start with “If only…”
   
2%ers find ways to save time and become more efficient. They automate. They outsource. They find shortcuts and use them.
   
98%ers can’t stop spinning their wheels. They spend countless hours discovering new ways to waste time. And they always complain there just isn’t enough time to get things done.
   
2%ers take risks and then either take profits or cut losses. They decide quickly whether something will work or not and act accordingly.  When they make a purchase they have specific plans to implement that purchase and execute that plan.
   
98%ers run up credit cards and whine for refunds when the pressure gets too great. They tend to panic because they are reaching their credit limits. They hit credit limits because they keep buying and buying and buying and never put forth the effort to make their purchases work.
   
2%ers focus on the task at hand. They are doers. They break projects down to simple tasks and do each one in turn. 
   
98%ers wander from place to place looking for the “next big thing”. They are like butterflies who never land long enough to make anything work.
   
2%ers learn what they need to know and put it into action. They avoid “information overload” and Internet Marketing ADHD.
   
98%ers learn endlessly. There’s always one more thing they need to know before they can act. They are addicts of the worse kind - information addicts. The sad thing is they rarely use any of the information they’ve learned.
   
Are your kidding yourself? Have you been counting yourself as a 2%er when you are really a 98er? Take another look at the comparisons above. Be honest with yourself. You don’t have to stay a 98%er. You can easily become a 2%er. Just act.

-James D. Brausch

Would You Like The Password To The Prior Two Posts?

Friday, January 11, 2008

Sorry.  It’s too late.

But it’s not too late to sign up to get access to password protected posts in the future.  Here’s how:

1. Find my picture up there in the upper-right corner.

2. If you can’t find it, go to my home page by clicking this link:

http://www.JamesBrausch.com

3. Found it?  Right below my picture is a form.  It only asks for two items of information about you.

4. Enter your name in the first blank.  You can enter a fake name.  That’s fine.  You can enter just your first name.  That’s fine too.

5. Enter your email address in the 2nd blank.  You must enter your real email address.  I’ll be sending you future passwords by email, so if you don’t enter a real email address, you won’t get them.  Don’t use gmail.com, yahoo.com, hotmail.com or any other freebie email address.  Also don’t use aol.com.  Use your real email address provided by your ISP or web hosting company.

6. Click the button to submit your information.  It’s safe with me.  I won’t share it with anyone.  I will only use it to send a short email telling you each time I post a new blog entry.  The password will be included with any password protected blog entry.  It’s free.  It’s easy.  It’s safe.

7. Go to your email box.  Find the confirmation email I sent you.  Follow the directions and click on the link in the email to confirm your email address.

That’s it.  In the future, when I post a password protected blog entry (and those are always the best blog entries with the most valuable information), you will get the password in your email box.  Easy; huh?

Every single email I send you will have an unsubscribe link.  So you can change your mind at any time.  If you want to stop getting blog announcements, just click the link provided in any email I send you.  It’s that easy.

What are you waiting for?

-James D. Brausch

Protected: Using Ranking To Get Past Spam Sentries

Friday, January 11, 2008

This post is password protected. To view it please enter your password below:

Protected: 24 Hour Special: $5

Friday, January 11, 2008

This post is password protected. To view it please enter your password below:

Training Your Customers

Friday, January 11, 2008

Regular readers of my blog come to realize I train my customers. If you paid attention I say this directly.
   
One way of training customers is with my 24 hour specials. I vary that model from time to time with a 48 and even a 100 hour special. Sharp readers will notice other variations as well. In each case the principle is the same: I’m training my customers that I expect them to act.
   
The Christmas Gift I offered to my readers is another example. I was very specific about when to expect the gift… Christmas Day. When Christmas was over, the offer ended.

It was a training exercise. The moral? Don’t snooze.
   
Sure plenty of the 98%ers whined. They said it “wasn’t fair” and on and on. While I generously offered them a “consolation prize”, the fact is the whiners will never get anywhere. They’ll take their prize and put it on a shelf and move on to the next whine fest.

But the real value of the exercise is the example it sets. It gets customer’s attention. It makes me stand out as someone who means what I say. It increases the response for my product offerings as well as the number of people who come to my blog and pay attention.

And forcing people to pay attention is worth it’s weight in gold.
   
You’ll never be truly free in your business if you fail to train customers. It effects everything you do.
   
Here’s some examples…
   
My products are simple to understand and use. That trains customers to buy my products and use them without asking a lot of extraneous questions. They also learn to expect good quality products that are easy to understand and use.
   
Sometimes I do get questions about my products. Questions generally fall into one of two categories: 1) covered in the documentation or 2) questions outside the scope of the product.
   
For those questions covered in the documentation, I refer customers back to the documentation. 
   
I simply refuse to answer those questions from customers who are “off track”. Those customers want the product to do things it was not intended to do (AOLers are the worst at this… they want to know why their car isn’t clean and their wife still nags at them after buying your “make money” product).
   
There is no reason to allow customers to take control in situations like these. One you give them control it’s very difficult to get it back. By steering them in the desired direction you keep them on focus and on track and train them to keep
things simple.  Besides, you can’t solve every AOLer’s problem with their anti-virus software.  Why even try?  You didn’t sell them the anti-virus software.  Let them go bug the vendor that had the bad luck of selling to an AOLer.
   
Most businesses do the exact opposite and train their customers to complicate matters. They bend over backwards to try to accommodate every whim of their customers and end up doing a disservice to both the business and the customer. Both end up wandering around in a wilderness getting farther and farther from their goals.
   
A great deal of my training goals are accomplished by automating my customer service process. This distances myself and my staff from most customer service issues while allowing most issues to be handled without intervention. 
   
Almost all “customer training” revolves around what you teach your customers to expect and delivering on those expectations. You also need to avoid getting sidetracked or allowing your customer to sidetrack you. 

Have you noticed that none of my sales pages advertise that I will answer random questions from customers just because they purchase a product or service from me (other than the magical email address program)?  I don’t promise that because I have NO intention of chatting about anti-virus or video loading issues on my customer’s computers.
   
The 2%ers know how to focus and stay focused. One reason why the other 98% will never succeed is they spend most of their time wandering in the wilderness. 

Focus on making and retaining 2%ers and both your life and your customer’s lives will be much more free.
  
-James D. Brausch

Keith Baxter?

Thursday, January 10, 2008

I’ve been actively trying to repay favors based on the recent survey I ran called “How did you meet me?”

I was surprised by the results.  I often promote Terry Dean because he has good stuff.  He often promotes me as well, but his name didn’t show up in that survey (btw, I’ll still promote anything that I find is good out there regardless of whether it helps me out with new customers… as long as it helps my customers out.)

In some cases, people promote me and I just can’t return the favor.  Woody Maxim comes to mind on that.  The “reformed” porn master just isn’t something that I can be comfortable about recommending to anyone.  I did make a post pointing out some good things he did with a disclaimer.  That’s about as far as I can go.

Another example is the Warrior forum.  I can’t find anything nice to say about them.  I’m glad ex-Warrior junkies have found my blog, but I just can’t return the favor at all.  Not only is there extremely tiny amounts of positive to be found there, but the negative damage that WILL result by hanging out in such a seedy place far outweighs the tidbit of good information you might get there on some full moons.

I occasionally run into an unknown on my radar.  I found out that I have a ton of fiction writers hanging out here because of Randy Ingermanson recommending me on his blog.  I checked it out.  It’s an excellent resource and I will be pointing out the best stuff I see there to return the favor (and to help out my customers and readers). 

BTW, I guess Randy Ingermanson isn’t an “unknown” at all.  He’s a famous fiction author with several books under his belt.  He was just “unknown” to me.  I’m glad I accidentally had dinner with one of my blog readers who told me they heard about me from Randy… and then saw his name turn up in that survey several times.

I also noticed Keith Baxter was named a ton of times in that survey.  He’s out there promoting the heck out of me.  I did an interview with him once, but have no idea how to find his blog (or even if he has one).  Can anyone here tell me where he posts regularly?  Does he have a blog?  A membership site?  A forum?

I would love to check out what he’s doing lately and post about his work when I think it is especially relevant and helpful to my customers (and to return the favor for all of the promoting he has done for me lately).  I have no idea where he hangs his hat though.  If you are reading this Keith… please post a comment.

Anyone else reading who is familiar with Keith’s ongoing work and how I could follow him on a daily or weekly basis… please post a comment.

Thanks in advance!

-James D. Brausch

Stephen Dean And Michel Fortin Are At It Again!

Thursday, January 10, 2008

Check this out:

http://www.stephensblog.com/?p=187

I don’t go to the Warrior forum, so hopefully Stephen will just send me a copy and I can PayPal him the $35.

If you can stomach hanging out on the Warrior forum for the 5 minutes it takes to read Stephen’s offer, I highly recommend it.  Both Stephen and Michel Fortin are awesome resources. 

It’s a 24 hour special and he’s really pre-qualified it by forcing people to visit the Warrior forum to buy.  I’m not able to do that without puking, so I’ll pass… but thought I would pass along the information to you in case you have a stronger stomach than I do.

Update: Stephen updated his blog entry to include a purchase link so I didn’t have to risk puking on the Warrior forum.  I bought it.  It’s excellent!  I took away three things that will dramatically improve my business.  I’m usually happy with a product that introduces just one new thing that I can profit from.  This product triple-delivered!

Here it is again:

http://www.stephensblog.com/?p=187

-James D. Brausch

The Road to Product Hell is Paved…

Thursday, January 10, 2008

perfectly.
   
Of course the title is stolen from the saying “the road to hell is paved with good intentions”
   
Actually, both are true. In a way both say the same thing…
   
If you are reading this blog it’s safe to say you want something more out of your life. If you are reading this blog and still going to the J.O.B. everyday you are in a living hell. Obviously your intentions are good. But you still travel the road to hell every day. Why?
   
What’s keeping you from quitting your J.O.B.? 
   
I talk to lots of people about this and I get the same answers all the time. “I’m working on it”. “I’m still learning”. “I need to do ____ first”. Oh really?
   
Everyone I talk to is “different”. “That works for them (or you) but not for me?” Why? Does 1+1= something else for you than it does for everyone else? You are not “different”.

I have yet to meet one person - just one - who has a circumstance that cannot be overcome. Not one. Are you homeless? I was. Are you broke? Same here. Don’t have a computer? That’s me. 
   
Let me repeat. NO ONE I have ever met has offered an obstacle that cannot be circumvented. If you’re still working that J.O.B. and you haven’t signed your personal Declaration of Independence your road is paved with good intentions and it is leading you to hell (not a theological doctrinal declaration… I use the word “hell” in it’s more common sense…).
   
Now what about the road “product hell”?
   
Same thing, different window.
   
If you’re trying to “perfect” your product before releasing it you’re  heading for trouble.
   
You are spinning your wheels and getting nowhere fast.
   
Perfection is not a prerequisite to release a product. The solution is dead simple: stop twiddling and tweaking and release your product.
   
Learn to accept “good enough”. Now that does not mean I recommend offering shoddy products. If it’s a lousy product then scrap it. What I’m talking about is the never-ending process of “tweaking”. How do you tell the difference? Simple.

Ask yourself… does the product do what it’s suppose to do? If the answer is yes, then release it. If it doesn’t then fix it or scrap it and start over.
   
There are other roads to take.
   
If you follow my course on Info Product Creation - you should never need to scrap a product. Follow the steps and you’ll have a product worth selling in 35 hours. 
   
This road will lead you to a new product and ultimately… paradise. A place rife with freedom, where money is as plentiful as sand. 
   
It’s up to you what road you choose… the road crowded with the other 98%ers the one paved perfectly with good intentions. It is a comfortable road. It has all the TV you can watch. It’s familiar and cozy. You have lots of company. All you have to do is give up 8 or more hours a day to pay for it.
   
Or you can choose another road - the road to freedom. It’s almost deserted since it’s traveled by only 2% of the population. It can be a short road. It can also be pleasant and comfortable but first you have to get past the scary part because you’ve never been on this road before. You can do it. 
   
Act.

-James D. Brausch

This Friday’s Private Headlines

Wednesday, January 9, 2008

Normally, I won’t disclose the headlines of the private Friday posts.  However, I will for just this first Friday to give you a flavor for what you will be missing out on if you don’t sign up for the blog announcement list.

Here are the headlines for this Friday:

24 Hour Special: $5
Using Ranking To Get Past Spam Sentries

Those blog entries will be password protected.  The only way to get the password is to sign up for the blog announcement list before Friday when those blog entries will be posted.

The first entry will be a 24 hour special for just $5 that will only be available to those who sign up for the blog announcement list BEFORE Friday.

The second entry is about a controversial method to get past spam sentries.  The controversy is why it isn’t being posted as a public blog entry.  I will say that I’m not teaching how to spam.  It’s not that controversial.  I do cover a problem you have probably never noticed that keeps you from promoting your product openly in a non-spam environment… because it gets labeled as spam and deleted.  If you understand the principle I teach in this blog entry, you can completely bypass getting your product mentions deleted because they look like spam.

If you want to get the password to read these entries on Friday, then sign up for the blog announcement list.  It’s right under my picture in the upper right corner of this blog.

Talk to you more about these subjects on Friday.

Oh yeah… and the $5 special offer… that is for a product that will be retail priced at $100 after the special is over.  You probably don’t want to miss that.

-James D. Brausch

Private Post Fridays

Wednesday, January 9, 2008

From now on (starting this Friday), I’m going to make at least one private post each Friday.  It will be password protected and the password will be emailed to everyone on the blog announcement list.

I will be covering material that is similar to the scope of material that is normally covered in the newsletter.  This material will be free though (except that you must be signed up for the blog announcement list to get the password).

You will need to sign up BEFORE the post though.  I will be sending out the password right after each post and it will be the only time the password is shared.

So if you wait until you see the title of the private post, it will be too late.  You won’t be able to get that information.

Of course, you can decide it’s value yourself.  If you don’t think it’s worth receiving email announcements when I post on this blog, you can just unsubscribe at any time.  There is a link at the end of every email to unsubscribe.  You just click on it and you will be automatically unsubscribed.  Of course, AOLers generally can’t handle that, so I ask AOLers to pass on this offer (see more about that below).

I don’t share your email address with anyone and I only use it to announce new blog posts here (and now to share the password for the private posts I will be making each Friday).

If you are already on the blog announcement list, you won’t need to do anything.  You will get the password when you receive the announcement of the blog entry.

If you aren’t already on the blog announcement list, it is very easy and free to get on it.  Just find my picture up there in the upper right corner and enter your name and email address in the form right under my picture.  It’s that easy.

You will receive a confirmation email.  Be sure to click the link in that email to confirm your subscription.

Then you will receive a short email every time I post a new entry to this blog.

If you are banned because you are a refunder, paypal disputer, chargebacker, infringer of copyrights, thief, check bouncer or otherwise owe me an apology and a reimbursement of what you stole from me… then you don’t qualify.  Don’t attempt to sign up.

I also don’t accept freebie email addresses to the blog announcement list.  If your email address ends with gmail.com, yahoo.com, hotmail.com or any other free email service, you won’t be able to take advantage of this offer.  This offer is only for those who are willing to use their real email address from their ISP or web hosting account.

I also don’t accept email addresses from aol.com.  Thank your fellow AOL users for that.  Anyone in this business knows how much of a pain it is to deal with AOLers.  If you aren’t an idiot, then get yourself a real ISP.  Hanging around with AOL idiots gets you lumped in with them.  Sorry about that.  Those are just the facts of life though.  If nobody ever told you before, then I’ll be the first.

Comments will also be enabled for these posts for a couple of days after each post before they automatically close.  I anticipate there will be a lot of action in the discussion area.

I hope you enjoy the new Private Post Fridays.  I think I will.

-James D. Brausch